It's iterative, not an event.

Fortis Automotive Dealer Training
Fortis Automotive Dealer Training
  • Home
  • Variable Ops
    • 28% Closing Ratio
    • Sales Growth
    • Sales Training
    • Used & Certified Vehicles
    • Special Finance
  • Fixed Ops
    • Fixed Ops: Service Dept
    • Fixed Ops: Parts Dept
    • Absorption Rate
    • Customer Labor Work Mix %
    • Parts Inventory Variance
  • Marketing & Analysis
    • Dealership marketing
    • Financial Statement
    • What we can do for you
  • Contact Us
  • More
    • Home
    • Variable Ops
      • 28% Closing Ratio
      • Sales Growth
      • Sales Training
      • Used & Certified Vehicles
      • Special Finance
    • Fixed Ops
      • Fixed Ops: Service Dept
      • Fixed Ops: Parts Dept
      • Absorption Rate
      • Customer Labor Work Mix %
      • Parts Inventory Variance
    • Marketing & Analysis
      • Dealership marketing
      • Financial Statement
      • What we can do for you
    • Contact Us

  • Home
  • Variable Ops
    • 28% Closing Ratio
    • Sales Growth
    • Sales Training
    • Used & Certified Vehicles
    • Special Finance
  • Fixed Ops
    • Fixed Ops: Service Dept
    • Fixed Ops: Parts Dept
    • Absorption Rate
    • Customer Labor Work Mix %
    • Parts Inventory Variance
  • Marketing & Analysis
    • Dealership marketing
    • Financial Statement
    • What we can do for you
  • Contact Us

Dealership integrated marketing

How to advertise for sales, service and parts

We will help you create a highly effective advertising and digital marketing system including internally-managed search and display network retargeting, DMS-supported CRM with e-blasts and e-commerce reaching existing and conquest client base for sales, service, and parts specials. Eliminate third-party non-performing marketing intermediaries who are not performing. Incorporate integrated digital, print, EDDM, and direct mail marketing while utilizing maximum franchisor Co-op dollars and incentives. Our system will help you create highly detailed and articulated marketing so that every campaign incorporates sales, service, and parts specials simultaneously and with  scripted and documented exit interviews with each client to determine ad source and efficiency. Campaigns will be coordinated to address inventory exigencies, i.e., parts and accessories obsolescence, aged-vehicle, and specials. Each ad will be conceived to deliver maximum results and address underlying concerns, incentives, and objectives.

the technology is not the problem

You allocate an enormous part of your operating income towards marketing and customer acquisition; But it's not the technology-it's the people. Learn how to maximize your marketing dollars and achieve high internet closing ratio. Its' all in the training.

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